Ballot Measures

SCN's partners have led successful state and local ballot measure campaigns across the West Coast. SCN Ballot measures collage

  • Yes on Prop 30 (2012)

    SCN handled the overall strategy, produced the ads, and managed the communications for Governor Brown's campaign to fund schools. Prop 30 won a solid double-digit victory, overcoming widespread doubts and historic trends against statewide tax measures. View Case Study

  • Yes on Prop 36 (2012)

    SCN served as the general consultant for Prop 36, handling the communications and producing TV ads featuring law enforcement leaders. Prop 36's passage overturned conventional wisdom about reforming crime laws by winning 69% of the vote to change California's infamous three strikes law. View ad

  • Yes on Prop E (2012)

    SCN served as the general consultant and produced the television ads for San Francisco's Prop E to reform the City's business taxes. A top priority for the Mayor, the Initiative overcame challenging ballot language and passed overwhelmingly with more than 70% of the vote. View ad

  • No on Prop F (2012)

    SCN served as the general consultant and produced the TV to defeat San Francisco's Prop F and save Hetch Hetchy, with over 77% of voters rejecting the Measure. View ad

  • No on Prop 23 (2010)

    SCN's Pollie-award winning "Beat Texas" ad seized on the timing and matchups of the 2010 World Series to promote the "No on 23" message. (The California side prevailed in both baseball and ballots.) View ad

  • No on Prop 17 (2010)

    SCN produced a hard-hitting television and radio campaign that defeated over $16 million in insurance industry spending with a budget of just $1.5 million. View ad

  • Yes on Measure R (2008)

    SCN ran the campaign for LA County's Measure R, which achieved the tough 2/3rds threshold for a half-cent county sales tax, establishing a $40 billion funding stream for mass transit and highways. View ad

  • No on Prop 26 (2010)

    Late in the campaign to stop Prop 26, SCN produced this series of hard-hitting 15 second ads questioning the true motivation of the oil, gas, and tobacco interests behind the measure. View ad