Case Study

Hillary Clinton

Hillary Clinton

Hillary Clinton for President

In 2008, SCN partner Ace Smith directed Hillary Clinton's winning presidential campaigns in California and Texas.

Clinton won the California primary by eight percentage points with a campaign that aggressively targeted and ran up significant vote margins among women and Latinos. California was also the site of one of the largest public rallies of the entire primary on September 30th, 2007 in Oakland.

In Texas, Clinton won a hard fought battle despite being significantly outspent by her opponent. Both the California and Texas campaigns relied heavily on strategies using targeted communication and outreach to secure "early votes" in the weeks leading up to Election Day.

Hillary Clinton 2008 Hillary Clinton 2008